• Mich Greenway BNLX Spearm

    Make Way for Greenway!

    1 May 2017

    Mentos is entering the Better-For-You segment with new Mentos Greenway Gum.

    The month of May sees the launch of Mentos most recent innovation, Greenway chewing ...


    A better way to say hello!

    20 March 2017

    Mentos is that exceptionally fresh, chewy mint found all over the world. So, wherever you go, one thing you can be sure of when you meet someone new is that they will love Mentos. If you have Mentos close to hand, you have a sure way to make an ...

  • 363289011 0 640X640

    The same fruity Fruit-tella taste, but with less sugar

    14 November 2016

    Enriching the range of Fruit-tella products to give its consumers more choice, the same deliciously fruity candy can now be enjoyed with 30% less sugar.

    The product is as tasty as the regular Fruit-tella, but with the added bonus of less sugar that has ...

  • Vigorsol Easy

    Vigorsol Easy, the green revolution!

    6 July 2016

    Vigorsol Easy is the first sugar-free chewing gum to combine stevia leaf extract, a natural sweetener, together with natural colours and flavourings.

    This next-generation gum contains just a few select ingredients, including natural mint flavourings and ...

  • Calippo Shots Chupa Chups

    Chupa Chups frozen treats!

    10 April 2016

    Chupa Chups partners with Unilever to launch Chupa Chups Calippo Shots, a range of individually wrapped ice-creams sporting our infamous Spanish brand of lollipop.

    Hundreds of mini balls of fruity freshness give a real taste explosion as the ice drops ...

  • chupa choco twin

    Discover Chupa Chups' Chocolate Side

    2 March 2015

    No inhibitions for Chupa Chups: the funniest and most loved lollipop is now urging your passion for chocolate!

    In Italy, Chupa Chups just launched the new Chupa Chups Choco: a double proposal in a very different shape from the original ...

  • Chupa Chups HM

    Very fashionable Chupa Chups: more than ever with H&M

    29 January 2015

    Perfetti Van Melle is proud to announce that Chupa Chups, the world famous lollipop brand, has partnered with H&M, one of the hottest fashion retailers, to launch the first fashion items of the new Chups Chups collection worldwide.

    Look out for a ...


    The most authentic milk candy

    16 December 2014

    What does an authentic milk candy taste like?  The new Alpenliebe ZHICHUN (ZHICHUN means “most authentic” in Chinese)  milk candy will set the new taste standard!

    In November 2014 PVM China launched this new candy, just perfect for milk candy lovers. ...

  • Vajazzled


    3 December 2014

    In November it was all about Fruittella’s unique TV campaign: in UK at the  Manchester Fresh Awards event Fruittella won the Bronze in Best TV Ad for our “Vajazzled” commercial. Then  came the Cream Midlands Awards: Fruittella was awarded the Gold in Best TV ...

  • Alpenliebe China


    27 November 2014

    September was Alpenliebe’s month: our flagship brand in China has been honored with the Bronze Stevie award in the Best Use of Social Media from the 11th International Business Awards, the world's premier international business ...

  • News Long Last Fresh

    Long Last The Fresh

    10 September 2014

    Strangely enough, a soldier, despite being sacked in battle, refuses to surrender. Why? He is chewing Mentos Pure Fresh and his gum is still fresh and good!

    In the United States the recent TV commercial for Mentos Pure Fresh plays on the gum freshness ...

  • The first Chupa Chups on-line shop

    The first Chupa Chups on-line shop

    12 June 2014

    Launched in Italy in May 2014, is the first official Chupa Chups on-line shop where you can buy some of Chupa Chups best loved products as well as apparel and other gadgets that are on the wish ...