27 November 2014

Alpenliebe China

September was Alpenliebe’s month: our flagship brand in China has been honored with the Bronze Stevie award in the Best Use of Social Media from the 11th International Business Awards, the world's premier international business awards program that recognizes best practices in various business disciplines, including Communications/PR and Marketing. This has been the 9th industry award Alpenliebe China won for the brand’s Small Acts of Kindness campaign, a sustaining and successful digital-led campaign which dates back to 2011. Alpenliebe launched Positive Power 365 Days campaign to inspire millions of kindness actions to make positive change to the world through day-to-day call-to-action. With 750,000 followers at the brand community, Alpenliebe has become one of the most popular international brands on social media. The campaign continued with a program called Kindness Puman Classroom, which enabled consumers to generate kindness actions to kids in China’s remote areas. Brand sales and followers are rising strengthening the brand’s affinity to, and emotional connection with, consumers.