Long Last The Fresh
10 September 2014
Strangely enough, a soldier, despite being sacked in battle, refuses to surrender. Why? He is chewing Mentos Pure Fresh and his gum is still fresh and good!
In the United States the recent TV commercial for Mentos Pure Fresh plays on the gum freshness and its long lasting chew in a memorable and funny way. The campaign titled Long Last The Fresh aired for the first time in spring 2014 is very much successful and is spreading on social media as well, helping Mentos Gum growth in the US.
Indeed, Mentos Gum continues to maintain leading brand loyalty with consumers: once we get consumers to try Mentos Gum, they stick with it, as they appreciate the fresh breath experience and the long lasting taste.