Our vision

We will enhance our world leadership in confectionery by creating value for consumers through innovative and gratifying high-quality products.

Our mission

We at Perfetti Van Melle:

  • develop, manufacture and market high-quality and innovative products for our consumers through the efficient use of our resources and in collaboration with our business partners;
  • create a fulfilling workplace for our employees built on trust, mutual respect, and appreciation of their diversity;
  • value the role we play in our communities, as a socially and environmentally committed organization;
  • generate economic value through superior growth and profitability.

Continuous focus on these principles will lead us toward Our Vision.

An image showcasing some of our products – Chupa Chups, Alpenliebe and Mentos

Our values

Living the Perfetti Van Melle Values requires courage, vision, trust, commitment, and pragmatism. The following values will guide our actions in realizing our mission:

Integrity Without Compromise

Red icon of a fruit representing 'Integrity without compromise'

Achieving Excellence

Yellow icon of arrows representing 'Achieving excellence'

Dedication to the Consumer

Pink icon of a two sweeets representing 'Dedication to the customer'

Care for our People

Orange icon of two sweets representing 'Care for our people'

Social & Environmental Responsibility

Green icon of two sweets representing 'Social & environmental responsibility'

Independence

Aqua icon of a a long sweet representing 'Independence'
 

We conduct our business with honesty, integrity, and respect for those with whom we have relationships.

We pursue quality in everything we do. We strive for continuous improvement in the way we operate. Unremitting attention is given to details at every stage and resources are used in the most efficient way.

We will meet and exceed the differing needs and expectations of our consumers, offering them high quality, state-of-the-art and innovative products.

We are committed to creating a global workplace where teamwork, involvement, open communication, flexibility and fun exist. We treat our people fairly; we value different styles, skills, experiences and backgrounds and acknowledge that these differences result in greater creativity and better insights. We encourage them to take initiative and expect them to approach their jobs with passion and commitment. We offer our people training opportunities and ongoing development so that each individual can reach his or her full potential.

We will conduct our business as responsible members of society, respecting the laws of the countries in which we operate, contributing to the progress of the local communities in line with the legitimate role of the business. We will operate safely, responsibly, and with sound environmental practices, aimed at minimizing our impact on the environment and working toward long-term sustainability.

We are committed to achieving ambitious business goals while securing our company’s profitability thus ensuring our independent growth.

Quality, innovation, market knowledge and consumer desires. These are the foundations on which Perfetti Van Melle has built its success over the years – a success that is still growing every day.