• chupa chups it'sugar

    Chupa Chups goes Stateside!

    31 July 2015

    IT’SUGAR, the  most loved candy store in the US, has brought our Chupa Chups product and experience to the United States en masse this summer with the launch of special Chupa Chups shop-in-shops in over 75 IT’SUGAR stores across the nation. 

    So, finally ...

  • frisk murakami tins

    A piece of sweet art: Frisk by Murakami

    8 March 2015

    On March 5th a great event at Galerie Perrotin in Paris has unveiled the extraordinary result of the cooperation between the famous Japanese artist Takashi Murakami and Frisk, the well known power mint brand: a unique collection of different packs with the ...

  • chupa choco twin

    Discover Chupa Chups' Chocolate Side

    2 March 2015

    No inhibitions for Chupa Chups: the funniest and most loved lollipop is now urging your passion for chocolate!

    In Italy, Chupa Chups just launched the new Chupa Chups Choco: a double proposal in a very different shape from the original ...

  • Chupa Chups HM

    Very fashionable Chupa Chups: more than ever with H&M

    29 January 2015

    Perfetti Van Melle is proud to announce that Chupa Chups, the world famous lollipop brand, has partnered with H&M, one of the hottest fashion retailers, to launch the first fashion items of the new Chups Chups collection worldwide.

    Look out for a ...


    The most authentic milk candy

    16 December 2014

    What does an authentic milk candy taste like?  The new Alpenliebe ZHICHUN (ZHICHUN means “most authentic” in Chinese)  milk candy will set the new taste standard!

    In November 2014 PVM China launched this new candy, just perfect for milk candy lovers. ...

  • Mentos Bag China

    Sustainable Packaging

    3 December 2014

    PERFETTI VAN MELLE CHINA won the CHINA SUSTAINABLE PACKAGE PIONEER AWARD with the 120 g Mentos re-sealable pouch.  The award was assigned at the 5th China Package Technology Innovation and Sustainable Development Forum last October.

    Our pack ...

  • Vajazzled


    3 December 2014

    In November it was all about Fruittella’s unique TV campaign: in UK at the  Manchester Fresh Awards event Fruittella won the Bronze in Best TV Ad for our “Vajazzled” commercial. Then  came the Cream Midlands Awards: Fruittella was awarded the Gold in Best TV ...

  • Alpenliebe China


    27 November 2014

    September was Alpenliebe’s month: our flagship brand in China has been honored with the Bronze Stevie award in the Best Use of Social Media from the 11th International Business Awards, the world's premier international business ...



    19 November 2014

    PERFETTI VAN MELLE ITALY published its second Social Corporate Responsibility Report covering results and activities of the four Italian plants.

    The report provides a detailed description of our responsibility towards the environment, the community, ...

  • Linkedin Logo 620X349

    A new Linkedin page for PVM Group

    23 September 2014

    If you visit the careers section of our website, you will see a link to the new Perfetti Van Melle Company profile page on Linkedin. Here, we publish customized content, share regular news feeds and also publish current job vacancies for our Operating Companies ...


    PVM USA closes... so that employees can volunteer

    22 September 2014

    Perfetti Van Melle USA , based in Erlanger, Kentucky shut down operations on Sept. 22 so that more than 200 employees could take part in the company’s 7th annual Community Day to benefit two local Nonprofits.

    PVM partnered with Freestore ...

  • PVM website screenshot

    A new experience with Perfetti Van Melle

    17 September 2014

    Welcome to the new Perfetti Van Melle website!

    We launched our new website on  Wednesday 17th September 2014 to showcase information about our range of worldwide and regional brands, as well as information for present and future ...

  • News Long Last Fresh

    Long Last The Fresh

    10 September 2014

    Strangely enough, a soldier, despite being sacked in battle, refuses to surrender. Why? He is chewing Mentos Pure Fresh and his gum is still fresh and good!

    In the United States the recent TV commercial for Mentos Pure Fresh plays on the gum freshness ...

  • The first Chupa Chups on-line shop

    The first Chupa Chups on-line shop

    12 June 2014

    Launched in Italy in May 2014, is the first official Chupa Chups on-line shop where you can buy some of Chupa Chups best loved products as well as apparel and other gadgets that are on the wish ...

  • 2013 BENELUX Corporate Social Responsibility Report

    2013 BENELUX Corporate Social Responsibility Report

    11 June 2014

    PVM Benelux published its fourth CSR report - please click here to view: The report presents interesting news on targets achieved in ...