News

  • Yes I Am For Mentos

    Yes I Am for Mentos

    27 April 2017

    Riding the wave of several successful co-branding partnerships, Mentos teams up with Italian fashion label “Yes I Am” to launch a capsule collection of swimwear and weatherproof jackets. Recently launching their men’s beachwear line, Yes I Am ...

  • Chupachupsbyrodnik

    The Rodnik Band takes on Chupa Chups

    10 April 2017

    Chupa Chups has teamed up with The Rodnik Band, a London-based art and fashion label, famous for its pop-art style and ironic take on fashion. Philip Colbert, the artist and designer behind The Rodnik Band, is a modern visionary who loves to reinterpret true ...

  • 3D STICK SAY HELLO FRUIT

    A better way to say hello!

    20 March 2017

    Mentos is that exceptionally fresh, chewy mint found all over the world. So, wherever you go, one thing you can be sure of when you meet someone new is that they will love Mentos. If you have Mentos close to hand, you have a sure way to make an ...

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    The same fruity Fruit-tella taste, but with less sugar

    14 November 2016

    Enriching the range of Fruit-tella products to give its consumers more choice, the same deliciously fruity candy can now be enjoyed with 30% less sugar.

    The product is as tasty as the regular Fruit-tella, but with the added bonus of less sugar that has ...

  • C1 Mentos

    Mentos goes Mobile!

    18 July 2016

    Mentos has partnered with French car manufacturer Citroen to launch a special edition of the C1 1200, available in both a standard and convertible version.

    Bringing fun and freshness to this series available in France, the C1 Mentos is easily ...

  • Vigorsol Easy

    Vigorsol Easy, the green revolution!

    6 July 2016

    Vigorsol Easy is the first sugar-free chewing gum to combine stevia leaf extract, a natural sweetener, together with natural colours and flavourings.

    This next-generation gum contains just a few select ingredients, including natural mint flavourings and ...

  • Calippo Shots Chupa Chups

    Chupa Chups frozen treats!

    10 April 2016

    Chupa Chups partners with Unilever to launch Chupa Chups Calippo Shots, a range of individually wrapped ice-creams sporting our infamous Spanish brand of lollipop.

    Hundreds of mini balls of fruity freshness give a real taste explosion as the ice drops ...

  • chupa chups it'sugar

    Chupa Chups goes Stateside!

    31 July 2015

    IT’SUGAR, the  most loved candy store in the US, has brought our Chupa Chups product and experience to the United States en masse this summer with the launch of special Chupa Chups shop-in-shops in over 75 IT’SUGAR stores across the nation. 

    So, finally ...

  • frisk murakami tins

    A piece of sweet art: Frisk by Murakami

    8 March 2015

    On March 5th a great event at Galerie Perrotin in Paris has unveiled the extraordinary result of the cooperation between the famous Japanese artist Takashi Murakami and Frisk, the well known power mint brand: a unique collection of different packs with the ...

  • chupa choco twin

    Discover Chupa Chups' Chocolate Side

    2 March 2015

    No inhibitions for Chupa Chups: the funniest and most loved lollipop is now urging your passion for chocolate!

    In Italy, Chupa Chups just launched the new Chupa Chups Choco: a double proposal in a very different shape from the original ...

  • Chupa Chups HM

    Very fashionable Chupa Chups: more than ever with H&M

    29 January 2015

    Perfetti Van Melle is proud to announce that Chupa Chups, the world famous lollipop brand, has partnered with H&M, one of the hottest fashion retailers, to launch the first fashion items of the new Chups Chups collection worldwide.

    Look out for a ...

  • ALP CHINA ZHICHUN

    The most authentic milk candy

    16 December 2014

    What does an authentic milk candy taste like?  The new Alpenliebe ZHICHUN (ZHICHUN means “most authentic” in Chinese)  milk candy will set the new taste standard!

    In November 2014 PVM China launched this new candy, just perfect for milk candy lovers. ...

  • Mentos Bag China

    Sustainable Packaging

    3 December 2014

    PERFETTI VAN MELLE CHINA won the CHINA SUSTAINABLE PACKAGE PIONEER AWARD with the 120 g Mentos re-sealable pouch.  The award was assigned at the 5th China Package Technology Innovation and Sustainable Development Forum last October.

    Our pack ...

  • Vajazzled

    FRUITTELLA TVC AWARD WINNER

    3 December 2014

    In November it was all about Fruittella’s unique TV campaign: in UK at the  Manchester Fresh Awards event Fruittella won the Bronze in Best TV Ad for our “Vajazzled” commercial. Then  came the Cream Midlands Awards: Fruittella was awarded the Gold in Best TV ...

  • Alpenliebe China

    AWARD WINNING ALPENLIEBE

    27 November 2014

    September was Alpenliebe’s month: our flagship brand in China has been honored with the Bronze Stevie award in the Best Use of Social Media from the 11th International Business Awards, the world's premier international business ...

  • CSR REPORT IT

    PVM ITALY PUBLISHES ITS SECOND CSR REPORT

    19 November 2014

    PERFETTI VAN MELLE ITALY published its second Social Corporate Responsibility Report covering results and activities of the four Italian plants.

    The report provides a detailed description of our responsibility towards the environment, the community, ...

  • Linkedin Logo 620X349

    A new Linkedin page for PVM Group

    23 September 2014

    If you visit the careers section of our website, you will see a link to the new Perfetti Van Melle Company profile page on Linkedin. Here, we publish customized content, share regular news feeds and also publish current job vacancies for our Operating Companies ...

  • PVM COMMUNITY DAY 2

    PVM USA closes... so that employees can volunteer

    22 September 2014

    Perfetti Van Melle USA , based in Erlanger, Kentucky shut down operations on Sept. 22 so that more than 200 employees could take part in the company’s 7th annual Community Day to benefit two local Nonprofits.

    PVM partnered with Freestore ...

  • PVM website screenshot

    A new experience with Perfetti Van Melle

    17 September 2014

    Welcome to the new Perfetti Van Melle website!

    We launched our new website on  Wednesday 17th September 2014 to showcase information about our range of worldwide and regional brands, as well as information for present and future ...

  • News Long Last Fresh

    Long Last The Fresh

    10 September 2014

    Strangely enough, a soldier, despite being sacked in battle, refuses to surrender. Why? He is chewing Mentos Pure Fresh and his gum is still fresh and good!

    In the United States the recent TV commercial for Mentos Pure Fresh plays on the gum freshness ...

  • The first Chupa Chups on-line shop

    The first Chupa Chups on-line shop

    12 June 2014

    Launched in Italy in May 2014, www.chupachupsshop.com is the first official Chupa Chups on-line shop where you can buy some of Chupa Chups best loved products as well as apparel and other gadgets that are on the wish ...

  • 2013 BENELUX Corporate Social Responsibility Report

    2013 BENELUX Corporate Social Responsibility Report

    11 June 2014

    PVM Benelux published its fourth CSR report - please click here to view: http://perfettivanmelle.h5mag.com/csr_report_2013/cover. The report presents interesting news on targets achieved in ...