27 April 2017
Riding the wave of several successful co-branding partnerships, Mentos teams up with Italian fashion label “Yes I Am” to launch a capsule collection of swimwear and weatherproof jackets. Recently launching their men’s beachwear line, Yes I Am ...
10 April 2017
Chupa Chups has teamed up with The Rodnik Band, a London-based art and fashion label, famous for its pop-art style and ironic take on fashion. Philip Colbert, the artist and designer behind The Rodnik Band, is a modern visionary who loves to reinterpret true ...
20 March 2017
Mentos is that exceptionally fresh, chewy mint found all over the world. So, wherever you go, one thing you can be sure of when you meet someone new is that they will love Mentos. If you have Mentos close to hand, you have a sure way to make an ...
14 November 2016
Enriching the range of Fruit-tella products to give its consumers more choice, the same deliciously fruity candy can now be enjoyed with 30% less sugar.
The product is as tasty as the regular Fruit-tella, but with the added bonus of less sugar that has ...
18 July 2016
Mentos has partnered with French car manufacturer Citroen to launch a special edition of the C1 1200, available in both a standard and convertible version.
Bringing fun and freshness to this series available in France, the C1 Mentos is easily ...
6 July 2016
Vigorsol Easy is the first sugar-free chewing gum to combine stevia leaf extract, a natural sweetener, together with natural colours and flavourings.
This next-generation gum contains just a few select ingredients, including natural mint flavourings and ...
10 April 2016
Chupa Chups partners with Unilever to launch Chupa Chups Calippo Shots, a range of individually wrapped ice-creams sporting our infamous Spanish brand of lollipop.
Hundreds of mini balls of fruity freshness give a real taste explosion as the ice drops ...
31 July 2015
IT’SUGAR, the most loved candy store in the US, has brought our Chupa Chups product and experience to the United States en masse this summer with the launch of special Chupa Chups shop-in-shops in over 75 IT’SUGAR stores across the nation.
So, finally ...
8 March 2015
On March 5th a great event at Galerie Perrotin in Paris has unveiled the extraordinary result of the cooperation between the famous Japanese artist Takashi Murakami and Frisk, the well known power mint brand: a unique collection of different packs with the ...
2 March 2015
No inhibitions for Chupa Chups: the funniest and most loved lollipop is now urging your passion for chocolate!
In Italy, Chupa Chups just launched the new Chupa Chups Choco: a double proposal in a very different shape from the original ...
29 January 2015
Perfetti Van Melle is proud to announce that Chupa Chups, the world famous lollipop brand, has partnered with H&M, one of the hottest fashion retailers, to launch the first fashion items of the new Chups Chups collection worldwide.
Look out for a ...
16 December 2014
What does an authentic milk candy taste like? The new Alpenliebe ZHICHUN (ZHICHUN means “most authentic” in Chinese) milk candy will set the new taste standard!
In November 2014 PVM China launched this new candy, just perfect for milk candy lovers. ...
3 December 2014
PERFETTI VAN MELLE CHINA won the CHINA SUSTAINABLE PACKAGE PIONEER AWARD with the 120 g Mentos re-sealable pouch. The award was assigned at the 5th China Package Technology Innovation and Sustainable Development Forum last October.
Our pack ...
3 December 2014
In November it was all about Fruittella’s unique TV campaign: in UK at the Manchester Fresh Awards event Fruittella won the Bronze in Best TV Ad for our “Vajazzled” commercial. Then came the Cream Midlands Awards: Fruittella was awarded the Gold in Best TV ...
27 November 2014
September was Alpenliebe’s month: our flagship brand in China has been honored with the Bronze Stevie award in the Best Use of Social Media from the 11th International Business Awards, the world's premier international business ...
19 November 2014
PERFETTI VAN MELLE ITALY published its second Social Corporate Responsibility Report covering results and activities of the four Italian plants.
The report provides a detailed description of our responsibility towards the environment, the community, ...
23 September 2014
If you visit the careers section of our website, you will see a link to the new Perfetti Van Melle Company profile page on Linkedin. Here, we publish customized content, share regular news feeds and also publish current job vacancies for our Operating Companies ...
22 September 2014
Perfetti Van Melle USA , based in Erlanger, Kentucky shut down operations on Sept. 22 so that more than 200 employees could take part in the company’s 7th annual Community Day to benefit two local Nonprofits.
PVM partnered with Freestore ...
17 September 2014
Welcome to the new Perfetti Van Melle website!
We launched our new website on Wednesday 17th September 2014 to showcase information about our range of worldwide and regional brands, as well as information for present and future ...
10 September 2014
Strangely enough, a soldier, despite being sacked in battle, refuses to surrender. Why? He is chewing Mentos Pure Fresh and his gum is still fresh and good!
In the United States the recent TV commercial for Mentos Pure Fresh plays on the gum freshness ...
11 June 2014
PVM Benelux published its fourth CSR report - please click here to view: http://perfettivanmelle.h5mag.com/csr_report_2013/cover. The report presents interesting news on targets achieved in ...