Yes I Am for Mentos
27 April 2017
Riding the wave of several successful co-branding partnerships, Mentos teams up with Italian fashion label “Yes I Am” to launch a capsule collection of swimwear and weatherproof jackets. Recently launching their men’s beachwear line, Yes I Am has designed this limited edition collection to incorporate the brand's DNA of bold, colourful and cheeky designs.
The Yes I Am for Mentos range was showcased during Milan’s busy Design Week at concept store M Collective, where the swimwear and jackets were presented by designer Cristiano Rinaldi himself.
This fresh and cheeky collection is available in select stores around Italy and can also be purchased online at www.cristianorinaldi.com