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- about - pvm at a glance
- about - pvm in italy
- about - pvm in the world
- about - pvm in numbers
- about - principles and strenghts
- about - history
- about - perfetti history
- about - van melle history
- about - chupa chups history
- products - brands
- products - how candies are produced
- products - how chewing gum is produced
- products - production ingredients
- products - candies: keybenefits
- products - gum: keybenefits
- products - advertising
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Perfetti Van Melle at a glance
Perfetti Van Melle is a privately owned company, producing and distributing candies and chewing gums in more than 130 countries worldwide. The Company was established in March 2001 through the merger of Perfetti S.p.A. and Van Melle NV.
In July 2006 the Group acquired the Spanish company Chupa Chups, thus strengthening its position as the third largest confectionery (sugar confectionery + gum) Group in the world, and becoming the first player in the global sugar confectionery market.
It is now the third largest confectionery group in the world, and the first to be present in the main Asian markets. Employing over 15.000 people and operating 35 companies throughout the world, Perfetti Van Melle has a true global reach: it is present in the Asia Pacific Region, Europe, Middle East. Africa and the Americas. Its corporate headquarters are located in Lainate (Italy) and in Breda (the Netherlands). Several of its brands are household names and are much-loved throughout the five continents.
Mentos, Frisk, Fruittella, Alpenliebe, Golia, Happydent, Vivident, Big Babol, Airheads, Chupa Chups and Smint.
In addition to these global brands, Perfetti Van Melle offers a wide range of products the popularity of which is rooted in individual, local and regional markets. The ability to develop products, versions and flavours that suit the different demands and opportunities of local markets is indeed one of the Groupís keys to success.
Perfetti Van Melleís innovations provide ample proof of the effectiveness of its product customisation strategy and its attention to consumer demand.
In many Asian countries, Alpenliebe is produced with formulas, packaging and formats that vary according to local preferences, making it the market leader candy. In the highly devoloped European markets, Perfetti Van Melle offers a wide and varied range of brands, with highly distinctive features, such as functional chewing gum, still unmatched by its major international competitors. In America, Mentos, the Groupís no.1 brand, is distributed in a range of exclusive varieties, taking full advantage of the specific potential of market.
Its world famous Chupa Chups round lollipops please children and parents in 150 countries in the world and come in an assortment of 40 different flavours and with various health benefits.